Klasha Business

    May 30, 2023

    Use payment links to increase revenue by 10x in Africa with Klasha

    In today's fast-paced digital world, international businesses constantly seek innovative solutions to boost revenue and overcome the challenges of traditional payment methods and currencies available in Africa. 

    According to a McKinsey survey, there's been an increasing demand for efficient and secure cross-border payment systems in Africa due to the growing number of African consumers. Payment links have emerged as a game-changer to narrow this gap. Global businesses can leverage payment links to increase their revenue tenfold in Africa.

    How Payment Links work

    Payment links are a simple yet powerful solution that allows African and international businesses to generate customized links for specific products or services without owning a website or e-commerce storefront. 

    These links can be one-time or recurring and can be shared with customers via email, WeChat, WhatsApp, or Instagram for payments. Customers click the links and pay using payment options like bank transfer, debit cards, USSD, etc.  

    Payment links offer businesses and customers convenience, flexibility, and enhanced security. Whether you are a small business owner on Instagram, a freelancer, a personal shopper, or a wholesaler, you can use payment links to accelerate your business growth. 

    Benefits of Payment Links

    The simplified nature of payment links makes them appealing to businesses. In addition to their simplicity, payment links like that of Klasha offer several other notable benefits:

    • Easy payments for customers: Payment links offer unparalleled convenience as they can be easily shared through email, text messages, or social media platforms. With just a single click, customers can swiftly complete their transactions. It's hard to find a more straightforward payment method than this.

    • Easily customized for specific purposes: Payment links capture transactions in local African currencies. Whether for personal transactions or payment for contracted services, the recipient can accept the amount and convert it as needed. This eliminates the need for exchanging currencies or rejecting the payment, providing a seamless experience for both parties involved. 

    • Accommodates multiple payment methods: Payment links offer a seamless payment checkout experience, supporting many primary payment methods. With a single API, Klasha Payment Links enables your African customers to pay via their preferred payment methods like bank transfer, debit cards, USSD, and more while you receive the payout in any currency of your choice.

    • Security: Regarding online payments, customers often hesitate due to concerns about sharing sensitive transactional information. However, utilizing payment links from a trustworthy payment solution like Klasha instills a sense of security in them. Klasha Payment Links are equipped with high-security standards. It’s PCI DSS compliant and follows all encryption standards.

    How to use Payment Links to increase revenue by 10x in Africa

    To leverage payment links effectively and achieve substantial revenue growth, businesses expanding to Africa can follow key strategies such as;

    • Choose a reliable payment service provider: When selecting a provider, choosing a well-established provider like Klasha, which offers payment link support and has a significant presence in Africa, is crucial. It is advisable to conduct thorough research on various options, carefully assessing their features, fees, and compatibility with African payment systems.

    • Offer multiple payment options: Ensure the payment link provider can accept payments from a variety of payment methods that are popular and accessible in Africa, such as mobile money, bank transfers, and digital wallets. Klasha Payment Links come with the Klasha Pay gateway that accepts different types of payments; mobile money, bank transfers, debit cards, and more. Providing diverse payment options accommodates different customer preferences and increases the likelihood of completing a sale.

    •  Utilize targeted marketing: Develop a targeted marketing strategy to promote your payment links effectively. Identify your target African audience and tailor your marketing messages to resonate with their needs and preferences. Leverage social media, email marketing, influencers, and online advertising channels to reach your potential customers.

    • Monitor and optimize performance: Regularly monitor the performance of your payment links and track key metrics such as conversion rates, average order value, and customer behavior. With Klasha Business dashboard, you can easily monitor balance, transactions, analytics, and exchange rates to stay on top of your merchant experience from a single dashboard. It’s easy to see and analyze the data to identify areas for improvement and make data-driven decisions to optimize your sales growth strategy.

    How to create a Klasha payment link for your business

    To create payment links and increase sales, follow these easy steps;

    • Create a Klasha Business Account. If you have one already, log into your account.

    • Select Payment Links from the left side menu.

    • Click the Create Payment Links button to create a new link.

    • Choose the type of payment link you need. You can create a “recurring link” that can be used repeatedly or a “one-time” link to receive payments for a product.

    • Fill in your details to create the link.

    • Share your link with customers on WeChat, Instagram, WhatsApp, and more. 

    Embracing payment links and leveraging Klasha's advanced features can revolutionize transactions, increase revenue, and ensure sustained success in the African market.

    Do you want to know more about Klasha Payment Links or other features of your Klasha Business Account? Speak to our sales team to learn more.