Guides and tips

    June 1, 2022

    Klasha payment methods: what is a payment gateway, and how does it work?

    The extraordinary growth of e-commerce and online shoppers is a testament to the importance of payment gateways for online businesses. This article will walk you through what a payment gateway is, how payment gateways work, and the best payment gateway for your business.

    What is a payment gateway?

    Payment gateways are technology solutions that help you process payments in your store. You might not be a payment expert if you own an online business, but you need to understand which payment gateways are the best for seamless payment flow from your customer to your account as the merchant.

    How does a payment gateway work?

    A payment gateway is a virtual cashier/middleman between your store and your customer. The gateway authorises and accepts a customer’s payment based on the imputed card information.

    When a customer is ready to pay and enters the card information on your website, the payment gateway confirms the payment with the card issuer and deposits the money into the merchant account.

    The entire process might involve a back-and-forth between different entities and require intensive PCI security, but the customer will experience a simplified procedure on the front end. All things being equal, the customer might have to wait a few minutes or seconds to know if a transaction was successful or declined.

    Besides being secure, the gateway can store this information based on the customer’s preference. Payment gateways are fast, safe, and helpful in facilitating online transactions for your store.

    What do you look for when selecting a payment gateway?

    Some of the essential factors to look out for when choosing a payment gateway includes:

    • Security: Security is crucial when choosing your payment platform as a payment gateway handles sensitive information. Used by merchants worldwide, KlashaCheckout is a payment gateway that secures your customer’s card details and your merchant account. As a PCI-DSS and IOS 27001 compliant company, KlashaCheckout helps merchants sell in Africa seamlessly.

    • Customer experience: A payment gateway swiftly processes payments and simultaneously improves customer satisfaction in your store. With the KlashaCheckout, your cart abandonment rate will drop drastically as our gateway is mobile responsive, secure, and convenient, which provides customers with a seamless shopping experience.

    • Integrations: When choosing an e-commerce platform, you need to ensure it allows for integrations like payment gateways. This means that your payment gateway has to be integrated with your e-commerce store/cart to enable use by customers. KlashaCheckout easily integrates with major commerce platforms like WooCommerce, BigCommerce, Weebly, Primer, and so much more.

    Klasha also offers Payment Links as a solution for online or offline businesses with no web front or that cannot integrate a payment gateway. Easy to create and share, merchants can customise payment links and accept payments from customers in Africa without a website or code. These links can be shared on WhatsApp, email, and other channels.

    How are Klasha’s payment gateways integrated?

    Klasha Payment Links require little to no assistance from Klasha support; all you have to do is create an account to customise your business’s personalised links. With KlashaCheckout, we will handle the integration process for you. To get a first-hand view, you can demo the KlashaCheckout to experience what the payment gateway is like for the customer.

    Our sales team is available to handle the KlashaCheckout onboarding and integration process. Book a meeting, and someone will be in touch.

    Selecting a payment gateway for your business is vital as a seamless payment process is critical for an online store.

    Do you have any inquiries or questions about KlashaCheckout and Payment Links? Do not hesitate to contact us. Our support team will be happy to help.