Guides and tips

    February 19, 2024

    What are business payout solutions and what kind of businesses need them?

    Accepting customer payments may appear straightforward, as customers exchange payment for the goods and services your business offers, which are then deposited into your business bank account.

    However, the process diverges significantly for merchants with an e-commerce payment gateway where payouts become integral.

    What are business payout solutions?

    Payout solutions are significant across various sectors and contexts. They are payments made by companies to third parties, including clients, suppliers, investors, workers, or business associates.

    Payouts also mean transferring business funds from a merchant's account to the business' general bank account. Typically facilitated by online payment processing companies, these transactions contribute to financial planning, stability, and shareholder value in the business world.

    For investors, payouts serve as returns on investments and sources of income. Similarly, payouts are instrumental in incentivizing employees, rewarding performance, and nurturing organizational loyalty.

    These payments can be executed through various methods such as bank transfers, cash payouts, digital wallets, and many more, depending on the available payout options in each country or as agreed upon.

    This article focuses on payouts as transferring money from a merchant's account to a general business account.

    How does the payout solution work?

    Every day, businesses engage in numerous sales transactions. While some still rely on traditional payout methods such as bank transfers and cash payments, most businesses have embraced digital payout solutions for speed, efficiency, and security. Payout providers who streamline the entire process make these digital payout solutions possible.

    Payout providers give merchant account functionality to users (business owners) who sign up to use the service. These businesses use the provider's platform to process customer payments seamlessly.

    For example, a small business vendor on Instagram equipped with a Klash Payment Link can effortlessly handle customer payments by generating a link that allows customers to pay in their preferred currency and payment methods. Once the payment is completed, it is directed to the merchant's collection balance and subsequently disbursed into the general business account. This is how a typical business payout structure works.

    In addition to payment links, various API integrations also facilitate automated payment processes.

    What are some use cases for payouts?

    1. Cross-border payments: Payout solutions enable businesses to expand and scale into different countries by facilitating cross-border and local payments. For example, Klasha Pay allows global merchants to extend their business reach to Africa, capturing sales in local African currencies while receiving payouts in their preferred currencies.

    2. Gig economy: Global businesses operating in the gig economy can leverage payout solutions to disburse funds locally. For businesses with contractors or business partners in Africa, Klasha Payout offers an automated system of paying contractors and business partners in Africa. You can pay in your preferred currency, and they receive equivalent payouts in their local African currencies straight into their bank account or mobile money.

    3. Capital repatriation: Global businesses that have expanded and established operations across different countries and continents rely on payouts to efficiently manage capital repatriation. Given that Asia is Africa’s largest trading partner, some Chinese businesses have established a presence in Africa. With Klasha Wire, these Chinese businesses effortlessly repatriate funds to their home country within 1-3 days.

    Other businesses that benefit from payouts include suppliers/retailers in the service industry, delivery services, SMEs, freelancers, and subscription-based services.

    Why you should use a payout payment system for your business

    The evolution of business has ushered in the era of payment automation, revolutionizing not just payment processes but also offering many benefits to businesses. Integrating an online payment system into business operations brings a plethora of advantages, including:

    1. Improved customer experience: An online payment system enhances the customer experience by providing a seamless and convenient payment process. Customers can complete transactions from the comfort of their home. With services available 24/7, customers have the flexibility to make payments at any time, fostering a sense of convenience while driving business loyalty.

    2. Global reach and currency conversion: Through payouts, businesses can broaden their reach to cater to customers worldwide. Leading payout providers like Klasha offer diverse payment options that enable customers to make payments using various methods and currencies while ensuring that payouts are done in the merchant's preferred currency. This global accessibility is enhanced by automating these processes and streamlining transactions for businesses and customers.

    3. Payment analytics: Digital payment systems typically feature user-friendly dashboards with built-in analytics and reporting tools. These functionalities allow merchants to track and manage transactions in real-time. These platforms allow merchants to easily monitor and reconcile payments, identify emerging trends, and generate financial reports.

    4. Cost savings and efficiency: Automating payment processing streamlines operations by reducing manual tasks such as data entry, paper invoicing, and check handling, thereby saving valuable time. This increased efficiency translates to reduced labor costs. Moreover, eliminating physical storage and transportation of paper documents reduces overhead expenses. Businesses can benefit from reduced processing fees compared to traditional payment methods, as online payment providers typically offer competitive rates.

    Payouts offer efficient and seamless avenues to distribute funds to business associates, suppliers, and diverse stakeholders. Klasha facilitates various cross-border payout options in over 120 currencies, catering to the needs of merchants.

    Klasha delivers payout solutions that support various payment methods, including bank transfers and mobile money, and remains the top choice for cross-border payouts to and from Africa, whether for vendor payments, affiliate commissions, or other business requirements.

    Create a Klasha Business account or speak to our sales team to discover which payout solution best aligns with your business needs.