The WafflesNCream collective is said to be the first skate crew in Lagos, Nigeria. The brand caters to the skater, hip-hop and youth culture, and in true streetwear fashion, the pieces are comfortable, simple and casual. Streetwear developed from the California skate culture in the 80’s which inspires WafflesNCream, but with a Nigerian twist.
This eponymous brand was founded by Nigerian-British designer Mowalola Ogunlesi in 2017. Mowalola is said to channel sexual ambiguity, street life, and the founder’s culture. Her debut collection titled ‘Psychedelic’ features pieces with vibrant colors and silhouettes inspired by Nigerian psychedelic rock nd electronic music of the 80’s. Mowalola made her London Fashion Week debut with the Psychedelic collection.
Henri Uduku is a Lagos based fashion brand. The creative director of the brand started out as a street style photographer and fashion stylist before launching the Henri Uduku brand in 2017. This fashion label is known to have simple everyday pieces with African prints and designs. This is even more evident in their most recent collection tagged “Ja Are e” which centers around the use of the local Tie Dye fabrics or Adire as it is popularly called in a very unique way.
Founded in Ottawa, Canada in 2012 by two Nigerians, Severe Nature has quickly become one of the top streetwear brands in the fashion scene. This streetwear brand is best recognized for its logo tees, hoodies and sandals. They recently opened a pop up store in Lagos, Nigeria making their simple but unique motif pieces even more accessible to the Nigerian market.
Founder and Creative Director of Orange Culture, Bayo Oke-Lawal describes his brand as more of a movement than a fashion label as it inspires men and women alike to be more adventurous in their expression of streetwear fashion. The clothing line is a mix of traditional Nigerian silhouettes and streetwear. 10 years after the launch of this brand, they’re easily one of the most popular Nigerian streetwear brands right now.
Modus Vivendii started out in 2011 as a blog run by 3 Nigerians based in London. It has since grown to become an international street couture brand which the founders describe to be the gap between high fashion and streetwear.
In 2018, they collaborated with OffWhite and Nike on a limited edition jersey for the Nigerian football team. More recently, they collaborated with Swedish sportswear label Björn Borg on a capsule collection infusing ideas from both cultures in the pieces.